Academy Sports To Sponsor Texas Bowl
Academy Sports + Outdoors has signed a three-year deal to become the title sponsor the Texas Bowl, a collegiate postseason showdown between teams from the Big 12 and the Southeastern conferences.
Darn Tough Adds Southeast Territory Sales Team
The manufacturer of performance outdoor and lifestyle socks welcomed Decker and Associates to the team as the agency of record in the Southeast territory.
Runner’s Roost In Orchard Park Sold
Runner’s Roost, based in Orchard Park, NY, has been sold to longtime employee Michelle Fox.
Nike Launches First Odell Beckham Jr. Lifestyle Shoe
Nike has released its first lifestyle sneaker with the Special Field Air Force-1 model inspired by the New York City taxi.
IOC Launches Olympic Brand Campaign ‘Become The Light’
The International Olympic Committee (IOC) launched a new integrated brand campaign, “Become The Light”, that aims to promote the Olympic values of excellence, friendship and respect.
Adidas ‘Would Have Problem’ If FIFA Broke Law
Adidas, a primary sponsor of FIFA, “would have a problem” with the global soccer body if it was found to have broken the law by a U.S. investigation into bribery, Kasper Rorsted, Adidas CEO, told the German newspaper, Bild am Sonntag
Brazil’s Centauro Files For IPO
Grupo SBF SA, owner of Brazilian sporting goods chain Centauro, has requested authorization from securities industry regulator CVM for an initial public offering.
Five Ten Names New Canadian Distributor
As of January 1, 2018, Live to Play Sports will have exclusive distribution of all Five Ten bike and climbing products in Canada.
The North Face Endurance Challenge Championships Hosts Thousands In San Francisco
Thousands of runners competed in The North Face Endurance Challenge Championships starting in Sausalito and ending in picturesque Crissy Field in the San Francisco Bay Area this past weekend. In its eleventh year, the race boasts a $30,000 prize purse for top finishers.
Hibbett Sports Hikes Outlook After Q3 Beat
Hibbett Sports lifted its outlook for the year after reporting that underlying sales trends significantly improved in the third quarter. Comps were down 1.3 percent versus an 11.7 percent tumble in the second quarter with notable improvement in footwear, apparel and team equipment.
Foot Locker’s Shares Skyrocket On Hopeful Forecast
Shares of Foot Locker Inc. vaulted $8.97, or 28.2 percent, to $40.82 on Friday after the sneaker powerhouse reported third-quarter earnings that topped Wall Street’s targets and indicated that results for the full year may exceed guidance. Foot Locker officials also outlined a number of steps it’s taking to revive top-line growth.
Farm to Feet And Ski City Launch Cottonwood Getaway Sweepstakes
The sweepstakes winner will receive air travel and hotel accommodation for two to Salt Lake City for four nights, two four-day Ski City Super Passes, sweatshirts from The Mountain and a set of Farm to Feet Cottonwood socks.
Aisle Talk, Week Of November 13
Top headlines from the active lifestyle industry you may have missed this week.
Shoe Carnival Lifts Outlook On Robust Athletic Trends
Said Cliff Sifford, CEO, “We believe the positive athletic and athleisure trend happening in the family footwear channel will continue, and we have reallocated inventory dollars to those specific categories for the fall season to take advantage of this trend.”
Foot Locker Q3 Earnings Top Wall Street Targets
Richard Johnson, chairman and CEO, said in a statement, “Despite the highly promotional environment we still see in the marketplace, the availability of premium product is gradually improving compared to the first half of the year, and we believe we can achieve, and perhaps modestly exceed, the top- and bottom-line guidance we gave for the fourth quarter back in August.”
