
Superfeet Opens Mass Customization Footwear Facility
Superfeet Worldwide Inc. has launched the insole maker’s first mass customization footwear facility, Flowbuilt. Superfeet said Flowbuilt is the only USA based full-service footwear manufacturing facility to offer mass-customization through proprietary multi-section injection technology.
Former Academy Sports CEO To Head PetSmart
PetSmart Inc. announced the appointment of J.K. Symancyk, the former CEO of Academy Sports + Outdoors, as chief executive officer.

The Running Event Sold To Diversified Communications
Diversified Communications, a leading exhibition and conferences company with media roots, announced that the company has purchased The Running Event and complementary digital magazine, Running Insight, from Formula 4 Media LLC.
Oofos Renews Xterra America Tour Partnership
Xterra Global LLC, owners and producers of Xterra, announced Oofos will return for its second season as a participating partner of the Xterra America Tour with the launch of the “Oofos Great Descents Series” that highlights the benefits of recovery in an athlete’s journey.
Fleet Feet Opening Tallahassee Location
Fleet Feet announced the acquisition of Capital City Runners, a former running retailer located in Tallahassee, FL out of bankruptcy.
Geaux Run Joins Fleet Feet
Fleet Feet announced that Geaux Run, located in Lafayette, LA., will partner with Fleet Feet as a franchise location.

Nike’s COO Eric Sprunk Urges Montana Grads To ‘Have A Bias For Action’
Standing in as the commencement speaker for the 2018 graduating class of the University of Montana, Eric Sprunk, Nike Inc.’s COO and former UM alum, urged graduates to “be somebody who actually does something,” “continue learning the rest of your life” and “fail forward.”

Macy’s, Dillard’s Lead Department Store Performance In Q1
Department stores have seen diverging performances in the first quarter. Of the stores that reported earnings in the past week, Macy’s and Dillard’s exceeded Wall Street expectations on income and revenue, while Nordstrom improved income and revenue but missed on comparable sales and J.C. Penney stumbled.

Aisle Talk Week Of May 14
Top headlines from the active lifestyle industry you may have missed this week.
Adidas Partners With Leicester City
Leicester City Football Club of the Premier League announced a new multi-year partnership with Adidas.
New Balance Partners With Snapchat On Liverpool Liverpool FC Kit Launch
New Balance debuted a shopping experience in the U.S. and U.K. through Snapchat’s new Shoppable AR (augmented reality) technology that lets Liverpool FC fans virtually wear, and then buy, the new Liverpool FC kit.

Puma To Open New York Flagship On Fifth Avenue
Puma has signed a lease deal to open a flagship store on Manhattan’s Fifth Avenue shopping corridor. The three-level, 24,000-square-foot space is at 609 Fifth Ave. at 49th Street, opposite Saks Fifth Avenue.
J.C. Penney Slashes Full-Year Guidance On Q1 Sales Miss
J.C. Penney’s first-quarter missed analysts’ expectations due to a cooler start to the spring season. The department store chain also cut the company’s full-year earnings outlook.
Dillard’s Q1 Earnings Improve
Dillard’s Inc. reported first-quarter earnings rose 21.4 percent on a 2 percent comp gain. Results exceeded Wall Street’s targets.
Hixson High School Wins Vans Custom Culture Competition
Vans named Hixson High School from Hixson, TN as the grand prize winner of the ninth annual Vans Custom Culture art competition.