SGB Footwear

Adidas Extends UEFA Champions League Partnership

UEFA announced the extension of Adidas’ partnership with the UEFA Champions League for the 2018–21 cycle as the Official Match Ball Supplier, continuing the company’s relationship with the sportswear company which began in 2001.

LL.Bean Chairman Urges UNH Grads To Lead ‘Adventure-Filled” Lives

In his commencement address for the University of New Hampshire’s 2018 graduating class, Shawn Gorman, L.L.Bean’s chairman, called the outdoors “a critical antidote to this hyper-competitive, hyper-stressed, tech-driven world we live in.” While technology powers the world in wonderful ways, “it will never fill your soul like a sunrise in the mountains,” he said.

Macy’s Appoints CFO

Macy’s Inc. announced that Paula A. Price will be appointed chief financial officer, effective July 9, 2018.

Nike Signs Sevilla

Nike signed Sevilla to a new three-year kit supply deal. New Balance’s deal with the La Liga club expired at the end of the 2017-18 season.

Kohl’s Delivers Blow-Out Q1 On Active Strength

Led by 10 percent comp growth in its active assortments, Kohl’s Inc. reported first-quarter earnings that easily topped Wall Street’s targets and lifted its guidance for the year. Nike, Under Armour and Adidas led the active gains and the department-store operator is planning a 30-store test that will see square footage dedicated to active expand by 40 percent.

Retail Industry Futurist Among Keynotes At IBD Summit At Interbike

Doug Stephens, considered one of the world’s foremost retail industry futurists, and David Mead, a lead presenter with Simon Sinek’s Start With Why organization, will be joining John Venhuizen, the CEO of Ace Hardware Corporation, as part of the IBD Summit series each morning of the expo.

Smartwool Appoints Florida Representation

Outdoor Sports Marketing (OSM) will begin representing Smartwool in all Florida markets effective immediately. The addition of Florida comes after a decade of successful, partnership-based sales and service by OSM in the Southeast Territory (MS, AL, GA, SC, NC, TN, VA).

The Running Event Has A New Owner

Oakley Dyer, corporate vice president, strategy & corporate development, Diversified Communications, told SGB Executive, “We always look for industries that have a need for face-to-face interactions for buyers and sellers as well as a need for content and education. The Running Event and Running Insight fit this perfectly.”