Adidas Extends UEFA Champions League Partnership
UEFA announced the extension of Adidas’ partnership with the UEFA Champions League for the 2018–21 cycle as the Official Match Ball Supplier, continuing the company’s relationship with the sportswear company which began in 2001.
USA Triathlon Unveils “Legacy Triathlon” To Be Held in Long Beach
USA Triathlon, in partnership with the City of Long Beach, announced plans for the Legacy Triathlon—a new event to be held in Long Beach, CA, starting July 20, 2019.

LL.Bean Chairman Urges UNH Grads To Lead ‘Adventure-Filled” Lives
In his commencement address for the University of New Hampshire’s 2018 graduating class, Shawn Gorman, L.L.Bean’s chairman, called the outdoors “a critical antidote to this hyper-competitive, hyper-stressed, tech-driven world we live in.” While technology powers the world in wonderful ways, “it will never fill your soul like a sunrise in the mountains,” he said.
Macy’s Appoints CFO
Macy’s Inc. announced that Paula A. Price will be appointed chief financial officer, effective July 9, 2018.
2018 Handbag Luncheon Honors Puma for Selena Gomez Lupus Campaign
The 9th annual Lupus Research Alliance Lupus Handbag Luncheon & Silent Auction honored two supporters to the lupus cause: Puma and IBM Associate Partner Veronica Vargas Lupo.
Nike Signs Sevilla
Nike signed Sevilla to a new three-year kit supply deal. New Balance’s deal with the La Liga club expired at the end of the 2017-18 season.

Kohl’s Delivers Blow-Out Q1 On Active Strength
Led by 10 percent comp growth in its active assortments, Kohl’s Inc. reported first-quarter earnings that easily topped Wall Street’s targets and lifted its guidance for the year. Nike, Under Armour and Adidas led the active gains and the department-store operator is planning a 30-store test that will see square footage dedicated to active expand by 40 percent.
Retail Industry Futurist Among Keynotes At IBD Summit At Interbike
Doug Stephens, considered one of the world’s foremost retail industry futurists, and David Mead, a lead presenter with Simon Sinek’s Start With Why organization, will be joining John Venhuizen, the CEO of Ace Hardware Corporation, as part of the IBD Summit series each morning of the expo.
Smartwool Appoints Florida Representation
Outdoor Sports Marketing (OSM) will begin representing Smartwool in all Florida markets effective immediately. The addition of Florida comes after a decade of successful, partnership-based sales and service by OSM in the Southeast Territory (MS, AL, GA, SC, NC, TN, VA).

BIG3 And Adidas Announce Three-On-Three Youth Initiative, Young3
As part of their multi-year partnership and previously announced commitment to player development and community engagement, BIG3 and Adidas have announced the launch of Young3, a 3-on-3 youth basketball initiative.
J.C. Penney CEO Ellison Departs For Lowe’s
J.C. Penney Company Inc. announced that Chairman and CEO Marvin R. Ellison has notified the company of his decision to resign from his role to pursue another opportunity with Lowe’s Companies Inc.
Alpargatas’ Q1 Sales Advance 12 Percent
Alpargatas, the parent of Havaianas, reported net revenue in the first quarter rose 11.7 percent. Net income was down 37.2 percent.
Kohl’s Names Doug Howe Chief Merchandising Officer
Kohl’s announced 30-year retail veteran Doug Howe has been named the company’s chief merchandising officer.
Kohl’s Q1 Earnings Climb 14 Percent
Kohl’s Corp. raised the company’s guidance for the year after reporting first-quarter earnings rose 14 percent on a 3.6 percent same-store gain.

The Running Event Has A New Owner
Oakley Dyer, corporate vice president, strategy & corporate development, Diversified Communications, told SGB Executive, “We always look for industries that have a need for face-to-face interactions for buyers and sellers as well as a need for content and education. The Running Event and Running Insight fit this perfectly.”