Reebok Signs New Ad Agency
Reebok appointed Deutsch as its new global creative agency of record.

Transformation Efforts Pay Dividends For Amer Sports In 2018
Amer Sports, which is close to completing its mega-merger with China’s Anta Sports, reported a “solid” fourth quarter with slightly lower earnings but improving sales momentum. The gains were led by its Arc’teryx and Peak Performance apparel brands, strong DTC growth, and accelerated growth in China and the U.S.
Sears Sale To Chairman Eddie Lampert Earns Court Approval
Sears Chairman Eddie Lampert’s $5.2 billion bid to buy the retailer’s assets and keep the chain alive was approved Thursday afternoon by U.S. Bankruptcy Judge Robert Drain in White Plains, N.Y., according to reports.
The Buckle Sees Dip In January Comps
The Buckle Inc. announced that comparable store net sales, for stores open at least one year, for the 4-week period ended February 2, 2019 decreased 2.2 percent in January.

Skechers Tops Q4 Targets On Robust International Growth
Skechers USA, Inc. reported earnings on an adjusted basis grew 42.3 percent, easily topping Wall Street’s targets, as sales advanced 11.4 percent. The gains were fueled by double-digit sales increases in each of its international businesses with single digit sales increases achieved in both its domestic wholesale and retail businesses.

Columbia Sportswear Beats Estimates On Record Q4, Full Year 2018
Columbia Sportswear Co. on Thursday announced net sales of $917.6 million for the fourth quarter of 2018, an increase of 18 percent (19 percent constant-currency), compared with net sales of $776 million for fourth quarter 2017 and ahead of Wall Street estimates by $69.6 million.

Foot Locker Announces $100M Strategic Investment In GOAT Group
Foot Locker Inc. announced that it is making a $100 million strategic minority investment through its subsidiary in 1661, Inc., d/b/a GOAT, a managed marketplace for authentic sneakers operating the GOAT and Flight Club brands.

January M&A Roundup: Media Companies Make News As Landscape Shifts
Consumer and trade publications are accustomed to reporting news, but in January companies in the active lifestyle and action sports media made news through a host of acquisitions that could drastically affect industry coverage moving forward.
Newton Running To Sponsor USA Triathlon
USA Triathlon and the USA Triathlon Foundation announced a partnership with Newton Running to serve as the exclusive running shoe of both organizations through 2021.

NRF Sees 2019 Growth Between 3.8 And 4.4 percent
The National Retail Federation forecast that retail sales during 2019 will increase between 3.8 percent and 4.4 percent to more than $3.8 trillion despite threats from an ongoing trade war, the volatile stock market and the effects of the government shutdown.

Nike Signs Clean Energy Deal In Europe
Nike signed its first European clean energy deal with Iberdrola, the Spanish utility, with a goal of having all its offices in Europe powered by renewable energy by 2020.

Crocs To Relocate Global Headquarters To Broomfield, CO, In 2020
Crocs Inc. on Tuesday announced that it will relocate its corporate headquarters in 2020, from Niwot, CO, to Broomfield, CO. The move is part of the company’s strategy for long-term, sustainable growth, including employee retention and recruitment.

Foot Locker Announces Global Realignment To Support International Growth Strategy
Foot Locker Inc., the New York-based specialty athletic retailer, on Tuesday announced a realignment of its organizational operating model into three distinct geographical regions: Europe, Middle East and Africa (EMEA); Asia Pacific; and North America, to better align its resources across its international businesses, and to develop an infrastructure to support an expansion plan within the Asian market.

Academy Sports Appoints Steven Lawrence As EVP And Chief Merchandising Officer
Academy Sports + Outdoors announced that Steven P. Lawrence has been appointed executive vice president and chief merchandising officer, effective February 11. He was most recently CEO of Francesca’s and has also been chief merchandising officer at Stage Stores.
Fila Extends Sponsorship Of The BNP Paribas Open
Fila has extended its Premier Sponsorship agreement with the BNP Paribas Open, the largest ATP Tour and WTA combined two-week event in the world.