Conservation Alliance Grantees Notched Three Wins in December
Conservation Alliance grantees delivered three major victories that protected more than 12 million acres of land in Alaska, British Columbia, and Maine. With these successes, Conservation Alliance funding – which comes from outdoor industry companies – ha
Karhu to Reintroduce Skis to North American Market
Karhu of Finland is reintroducing its Karhu Ski Collection to the North American winter sports market for the 2013 – 14 ski season…
Lululemon to Alter Holiday Pricing in Nod to Changing Consumer Behavior
While it successfully maintained its premium brand pricing through the holidays, Lululemon Athletica Inc. will shift its pricing strategy in the upcoming holiday season in response to U.S. consumers’ increasing expectation of discounts, the company&
Interior Secretary Salazar Leaving Obama Administration
Secretary of the Interior Ken Salazar, the outdoor industry biggest advocate in the Obama Administration, announced he will return to his home state of Colorado, having fulfilled his promise to President Obama to serve four years as Secretary…
Finalists for Outdoor Inspiration Awards Named
Finalists for the third annual Outdoor Inspiration Awards presented by adidas Outdoor were announced following a round of voting by a judging panel comprised of representatives from adidas Outdoor, Outdoor Retailer (OR) and the Outdoor Industry Associatio
GPS Shoes Expand into Canada
GTX Corp announced that its patented GPS tracking “Smart Shoe” will be commercially available in Canada this month. The shoes, known as the “Aetrex Navistar™ GPS Shoes”, currently made under license by Aetrex Worldwide…
Wolverine Worldwide: PLG Integration Running Ahead of Plan
At the ICR Xchange conference, Blake Krueger, chairman, president and CEO, said its acquisition of the Performance & Lifestyle Group (PLG) since its close in October has been “going much better than we could have expected” with the integration
Accell to Phase Out Bike Manufacturing at Raleigh Canada
Accell Group N.V. is ceasing manufacturing and assembly activity at Raleigh Canada Limited's Waterloo, Québec facility in 2013, resulting in the termination of 100 contract employees. The facility will continue to support Raleigh Canada’s prese
McNett Appoints Cheriss Faiola to Brand Marketing Director
McNett promoted Cheriss Faiola to brand marketing director for the recreational division…
Tilly’s Reports Negative Comps for Holiday Period
Tilly’s Inc. comparable store sales, including e-commerce sales, for the ten-week Holiday period ended Jan. 5, 2013 decreased 1 percent, compared to a 5 percent increase for the comparable Holiday period ended Jan. 7, 2012.
Dawgs Golf to Make Loudmouth Golf Footwear Line
Dawgs Golf, the maker of golf footwear based in Las Vegas, has partnered with Loudmouth Golf to create a line of Loudmouth Golf patterned footwear. Dawgs will utilize the proprietary designs of Loudmouth Golf…
Vibram FiveFingers Gets Grounded on Pinterest
Vibram FiveFingers launched a “Pin It to Win It” contest inspiring users to “Get Grounded” and pin what inspires them to stay active and fit on Vibram’s Pinterest contest board for a chance to win an assortment of the latest
Reebok Hires New Advertising Agency
Reebok International has selected DDB Worldwide as its global agency of record…
Backwoods Acquires Boulder’s Neptune Mountaineering
Backwoods acquired Neptune Mountaineering, one of the last independent outdoor shops in Boulder, CO., and will continue operating it independently from its eight Backwoods branded stores operating in Texas, Oklahoma, Nebraska and Kansas…
Eureka! Names Jeff Levis Product Manager for Backpacks
Johnson Outdoors Gear, Inc. appointed Jeff Levis as product manager for Eureka! backpacks, which were introduced in Spring 2012.
