Study: Retailers to Spend $55bn Annually on Mobile Marketing by 2015
As retailers increasingly utilize mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double the $28bn level expecte
Sequential Brands Group Closes Heelys Acquisition
Sequential Brands Group, Inc. has completed the merger of Heelys, Inc. Simultaneous with the closing, the previously announced global license agreement with BBC International LLC became effective, making BBC the exclusive licensee for Heelys footwear…
Brooks’ Momentum Accelerates
With revenues surging 43 percent in 2012 to crack $400 million for the first time and future orders ahead 31 percent, Brooks Sports is feeling no slowdown in the running category. At a breakfast meeting with journalists held last week at the Outdoor Retai
Woolrich Increases Committment to U.S. Manufacturing
Woolrich has expanded its commitment around supporting U.S. manufacturing. Among the apparel manufacturer's goals will be to increase the yardage of wool produced in its woolen mill by 50 percent in 2013 and ensuring that more than 50 percent of Wool
Hydrapak Wins Appellate Decision in Patent Infringement Case
Hydrapak announced that the United States Federal Appellate Court affirmed its victory over Source Vagabond Systems in a 2011 patent-infringement lawsuit…
RECALL: 75,600 Perfect Fitness Resistance Bands
Implus Footcare has recalled approximately 75,600 Perfect Fitness Resistance Bands sold at WalMart and online because they can detach from the mesh cloth loops posing an injury hazard to the user and those in the vicinity…
Warren Buffet Teams with Brooks Running to Promote 5K in Omaha
This May Berkshire Hathaway Inc. Chairman and CEO Warren Buffett will add something completely different to his portfolio: the first-ever “Invest in Yourself” 5k fun run. Timed with the Berkshire Hathaway Annual Shareholders Meeting in Omaha,
Jetboil Begins Using Ontario Facility to Serve Canadian Dealers
Jetboil announced a new domestic support structure for its growing dealer base in Canada. Effective Jan. 17, the maker of outdoor cooking gear is fulfilling orders and providing service to Canadian customers from Johnson Outdoors’ domestic headquart
Petzl to Build $20 Million North American Headquarters in Utah
Petzl will invest $20 million to build an 80,000-square-foot North American headquarters in West Valley City, in the heart of Utah’s Salt Lake Valley…
Salomon and Ragnar Relay Series Launch World’s First Trail Relay Events
Salomon launched the world’s first overnight trail relay series – Ragnar Trail Relays presented by Salomon…
Governor and Outdoor Industry Association Unveil Utah’s Outdoor Recreation Vision
At the Outdoor Retailer Winter Market trade show, Governor Gary R. Herbert unveiled Utah’s Outdoor Recreation Vision. The document emphasizes the value of outdoor recreation to the economy and quality of life in Utah and outlines guiding principles
Seattle Bike Supply to Get New Leader in May
Accell Group announced that Greg Blackwell will take over as president of its U.S. wholesale distributor Seattle Bike Supply (SBS) as of May 2013…
Puma Partners with CAF as Official Merchandise Supplier of Africa
Puma announced its partnership with the Confederation of African Football’s major competition, as the Official Fan Supplier for the Orange Africa Cup of Nations, SOUTH AFRICA 2013…
Outdoor Retailer to Remain in Salt Lake City Through 2016
Outdoor Retailer (OR) organizers, backed by the unanimous support of the Outdoor Industry Association (OIA) board of directors, has decided that the Winter and Summer Market tradeshows will continue at the Salt Palace Convention Center in Salt Lake City,
OIA Lauded for Support of State Parks and Public Lands
Outdoor Industry Association (OIA) was presented with a National Leadership Award by state park officials in recognition of the association's advocacy for the Land and Water Conservation Fund, a major source for the purchase of public lands. The awar
