Saucony Celebrates Online Release of Finding Strong Film
Saucony invites runners everywhere to celebrate National Running Day with the online release of Finding Strong, an independent film documentary that captures the transformative power of running. Produced by Saucony, in collaboration with Runner’s Wo
Ten Universities Selected to Compete in First Outdoor Nation Campus Challenge
Outdoor Nation and The North Face selected the 10 schools that will go head-to-head in the first ever Outdoor Nation Campus Challenge, which pits college outdoor clubs against each other to see which can get the most people in their student bodies and sur
ATA Show to Split Venues Between Indy and Louisville
The Archery Trade Association (ATA) will bring the industry's largest trade show back to the Kentucky Exposition Center in 2016, 2019 and 2024…
Epoch Lacrosse Signs With Team Adrenaline and LXM
Epoch Lacrosse has officially signed on as a sponsor of Team Adrenaline Lacrosse and the LXM Pro Tour. Epoch will be providing Team Adrenaline’s players with lacrosse equipment…
Russell Athletic Introduces First Football Shoulder Pad System
Russell Brands, LLC introduced its first football shoulder pad system, which it claims uses new materials that significantly reduce the transmission of force and does not interfere with X-ray imaging…
Coolcore Scores High in Hohenstein Testing
Coolcore said its chemical-free fabric has become the first product worldwide to be awarded the Hohenstein Quality Label: ‘Innovative Technology – Cooling Power’…
NuVinci, Evelo Partner to Get Customers on eBikes
Fallbrook Technologies Inc. is partnering with Evelo Electric Bicycles to promote Evelo’s “30-Day eBike Challenge,” which aims to encourage healthier, active lifestyles, more time spent outdoors, and getting the full benefit out of your electric bik
Green Lane Study Documents Big Safety Gains
A protected bike lane increases bike traffic on a street by an average of 72 percent, according to a new Portland State University (PSU) research study released Monday that offers the most comprehensive evaluation of protected bicycle lanes to date…
Columbia Sportswear Closes Prana Acquisition
Columbia Sportswear Company closed its previously announced acquisition of Prana Living LLC at midnight May 30, the companies announced…
Quiksilver/Roxy Partner with Flip Flop Shops to Help Fight Heart Disease
Quiksilver and Roxy have teamed up with Flip Flop Shops in support of the retailer's “the Heart To Sole: Creating a Stress Free America” campaign. Throughout the month of June, Roxy and Quiksilver will donate fifty cents from the sale of two limited
Keen Launches Follow Your Feet Campaign
Keen is launching Follow Your Feet, a campaign to show the brand’s fans and future fans how each individual action can add up to something bigger. This call-to-action campaign weaves together stories from inspiring Keen ambassadors, deserving non-pr
Hi-Tec Announces New Hires for Hi-Tec and Magnum Brands
Hi-Tec Sports USA hired Nate McGinnis as VP sales at Magnum Boots and Marit Tegelaar as consumer marketing specialist for Hi-Tec and Magnum Brands…
Quiksilver’s Q1 Losses Widen on Steep Revenue Decline
Quiksilver Inc.'s net loss swelled nearly 64 percent to $53.1 million in the second quarter due in part to an more asset impairments and a 9 percent revenue decline. Sales fell 16 percent on a currency-neutral basis in the Americas. The company said
Oliberté Hires PR Firm
Turner PR added Oliberté to the agency’s fashion and lifestyle portfolio. Turner will serve as the brand’s U.S. PR agency of record…
Yakima Named Preferred Vendor by The Bike Cooperative
Yakima has secured a partnership as The Bike Cooperative's preferred cargo management equipment provider. The retailer-owned cooperative is dedicated to improving the profitability of its membership, which included 300 independent bike retailers…
