Reebok Partners with UFC
Reebok announced a groundbreaking partnership with UFC, the world’s leading mixed martial arts organization. Under the long-term deal, Reebok will become the exclusive authentic global outfitter of UFC, creating for the first time ever UFC ‘Fi
2015 Outdoor Life/Field and Stream Deer and Turkey Expos’ Schedule
The Outdoor Life/Field & Stream Deer & Turkey Expo’s Schedule has been announced…
K2 Schedules Second International Women’s Ski Day for Dec. 13
K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, have set Saturday, Dec. 13 as the date for their second annual International Women’s Ski Day…
Luna Switching to All Gluten-Free Recipe
Luna has begun a transition to an entirely gluten-free product line after a two year quest to find gluten-free recipes that still meet its taste and nutrition standards…
Brands Poised to Capitalize on Hollywood Rendition of ‘Wild’
The Pacific Crest Trail Association (PCTA) has partnered with five outdoor brands to capitalize on the Dec. 5 release of the Hollywood film version of Cheryl Strayed's best-selling book of the same title. In the movie, Strayed is portrayed by Academy
Ibex Outdoor Clothing Names VP of Finance and Operations
Ibex Outdoor Clothing, manufacturer of premium technical Merino wool apparel and accessories, hired Daniel Betts as vice president of finance and operations…
Sportsman’s Warehouse to Open Fifth Store in Arizona
Sportsman's Warehouse is opening a store in Show Low, AZ in the summer of 2015. The Show Low store will be the fifth Sportsman's Warehouse location in Arizona and the eighth store announced for 2015…
HandH Shooting Sports Names LE Division Manager
H&H Shooting Sports in Oklahoma City, Oklahoma announced that Carrie Davis will be heading the law enforcement contract division effective immediately…
Otis Technology Becomes NSSF Voting Member
Otis Technology announces that the company was recently approved for Voting Membership status in the National Shooting Sports Foundation (NSSF)…
Klymit Names VP of Sales and Business Development
Klymit hired former Goal Zero sales executive Bart Miller as its new vice president of sales & business development. Miller will be in charge of expanding Klymit’s distribution, to make Klymit’s ultra lightweight products available to more con
Chilly Weather Boosts Black Friday Weekend
Apparently helped by a timely cold snap in many parts of the country that propped up sales of outerwear, fleece, boots and other winter categories, many sporting goods and outdoor chains appeared to have faired well or at least held their own amid a chall
Winchester Ammo Honors Sales Professionals
Winchester Ammunition announces the 2014 top sales representatives and agency of the year awards, which were presented at its national sales meeting…
Thule IPO Values Swedish Company at Half its 2007 Value
Nordic Capital spun off 30 percent of Thule Group AB last week in a highly successful initial public offering on Nasdaq Stockholm that valued the Swedish company at nearly half of what Nordic paid for it in 2007…
L Capital Asia Invests in Seafolly
Seafolly, one of Australia’s top swimwear brands, has agreed to sell controlling interest to L Capital Asia, the Asian private equity fund sponsored by LVMH Moët Hennessy Louis Vuitton S.A. (LVMH) for…
Smith and Wesson Agrees to Acquire Battenfeld
Smith & Wesson Holding Corporation agreed to acquire Battenfeld Technologies Inc. for $130.5 million in cash with the aim of creating a new accessories division that will accelerate sales to big box hook and bullet retailers…
