Foot Locker partnered with NBA draft picks Trae Young and LiAngelo Ball on an integrated marketing campaign.
The campaign kicked off with the release of two 90s-inspired infomercials hosted by comedian Reggie Couz. The spots feature upcoming Young and Ball, who are shown selling Foot Locker-exclusive T-shirts designed by acclaimed streetwear designer Don C, available for one day only.
https://www.youtube.com/watch?v=iUFOA76www8
“Foot Locker has a long history of tapping into some of the biggest basketball moments, like the Draft, and this year we’re amplifying that approach by introducing a limited-edition collection of tees,” said Patrick Walsh, vice president of marketing for Foot Locker North America. “To further our legacy of carrying the best of footwear, apparel and accessories, we are proud to team up with streetwear designer Don C to create exclusive apparel embodying the 90s retro trend that is having a comeback.”
The “One and Done” t-shirt will be available on footlocker.com, at Foot Locker’s New York Times Square store (1460 Broadway) and through shoppeable Instagram.
“I loved Foot Locker’s Draft commercial from last year with my brother, so I think it’s exciting that I can continue the Ball family tradition by being in this year’s campaign,” said Ball. “The ‘One and Done’ concept is definitely something athletes and fans have been talking about a lot this season and I think it’s great that Foot Locker is able to have fun with some of the pre-Draft conversations.”
“I’ve always counted on Foot Locker to have the best variety of sneakers and athletic-lifestyle apparel, so it’s special to have an exclusive and limited-edition t-shirt collection that commemorates this year’s Draft class and the start of my professional career,” said Young.
A 60-second commercial, featuring a surprise guest, will air nationally on ESPN on Thursday, June 21, the day of the draft. Created by worldwide agency BBDO, the digital content with Ball and Young can be viewed on YouTube.com/footlocker and on Instagram.com/footlocker.
