Foot Locker, Inc. and Fanatics announced a new long-term connected inventory partnership that will broaden the officially-licensed fan gear and merchandise assortment available online to Foot Locker shoppers.
Through this new deal, Foot Locker will continue to power the front-end online and mobile customer experience across its portfolio of e-commerce brands, while orders will be fulfilled by Fanatics.
“We are excited to partner with Fanatics as we continue to enrich our assortment, provide more choice to our consumers and enhance our omnichannel positioning,” said Andrew Gray, executive vice president, Global Lockers and Champs Sports, Foot Locker, Inc. “Pairing Foot Locker’s leadership in sneaker culture with the sports fan and assortment power of Fanatics is a natural fit. Bringing together these two dynamic forces will drive and serve sport and sneaker culture in exciting ways.”
Beginning in the fall, consumers who visit footlocker.com, kidsfootlocker.com and champssports.com will have access to a significant portion of Fanatics’ licensed sports merchandise, including the NFL, NBA, MLB, NHL, WNBA, and NCAA. Fanatics will also extend its hot market and championship collections as part of the deal.
“Fanatics is thrilled to partner with Foot Locker and bring a broad, tailored assortment from its leading product catalog to online shoppers,” said Jack Boyle, Fanatics commerce global co-president, DTC. “Foot Locker, Kids Foot Locker and Champs Sports are trusted, respected consumer brands, and we’re delighted to now offer Fanatics’ customers an incredible selection of quality fan gear for all members of the family.”
