Body20, the fitness boutique focused on electro-muscle stimulation, hired Jay Galluzzo, former CEO and co-founder of Flywheel Sports, as CEO, succeeding Greg Breitbart, who will transition to a member of the Board of Directors.

Galluzzo brings over 15 years of experience in operating, investing and advising boutique fitness concepts, initially as the CEO and co-founder of Flywheel Sports, which he led from its launch in 2010 through his exit in 2014. 

Flywheel, a spin studio, filed for bankruptcy in 2020 during the pandemic and closed its locations.

Following Flywheel, Galluzzo was a partner at North Castle Partners, where he sourced and led investments in consumer experiential businesses in the wellness industry. Most recently, he was the CEO of Club Sports Group, a fitness, wellness and investment platform and the largest franchisee of F45 studios.

Reflecting on the transition, Breitbart said, “It has been a privilege to lead Body20, and I am confident that Jay is the right leader to guide the company to even greater success. As we seek to aggressively move Body20 forward and further establish the company as a top boutique fitness concept, we focused on identifying an extraordinary leader who could bring vision, focus and a wealth of experience to Body20’s operations that will help us fulfill the ultimate vision for the brand. Jay’s proven track record and his history as a one of the early pioneers in the fitness technology space make him the perfect choice to take Body20 to new heights and expand into the most important and sophisticated markets in the U.S. and beyond. I look forward to supporting him in my role on the board.”

“I am honored to join Body20 during this exciting time of growth for the brand,” said Galluzzo. “I am eager to bring my experience and fitness background to the team and build upon the best-in-class business and culture established under Greg’s exceptional leadership. I’ve had the good fortune in my career to work with a number of cutting-edge brands that have made an indelible mark on the industry, and BODY20 is sure to do the same.”

Body20, under Breitbart’s leadership since 2019, has established itself in Atlanta, Dallas, Houston, Austin, Phoenix, Denver, and Chicago metro areas. In the past year, the brand reported it surpassed 250 signed franchise agreements and was ranked No. 56 on Entrepreneur Magazine‘s Top New and Emerging Franchises, as well as a spot on the 2023 Inc. 5000 as the 292nd Fastest Growing Private Brand in the U.S.

Photos courtesy Body20