Flywheel Sports Inc., an indoor cycling brand, appointed Sarah Robb O’Hagan as chief executive officer, effective today.
O’Hagan’s background includes serving as global president of Gatorade, where she led the business through a repositioning and business turnaround.
Most recently, O’Hagan was global president of the luxury fitness company Equinox, where she led an innovation and technology transformation. She has also held leadership positions at both Nike and Virgin Atlantic Airways.
As CEO of Flywheel Sports, she plans to transform the business into an omni-channel lifestyle brand through the enrichment of program content, enhanced services and the strengthening of its technology platform.
Lew Frankfort, executive chairman of Flywheel Sports and chairman emeritus of Coach Inc., said, “I am thrilled to have Sarah join us to provide the vision and leadership to enable the brand to realize its great potential. Her experiences leading innovation and transformation as an executive in the airline, sports and fitness industries as well as her clear personal passion for our mission to help people achieve their physical potential makes her the perfect match for this opportunity.”
O’Hagan said, “I’m so fired up to be joining the Flywheel team. I feel like this great business is the opportunity towards which my entire career has been building. Having spent the last few years writing a book about what it takes to exploit your own potential, it was amazing for this role to present itself at the exact moment that I knew where I needed to be.”
Flywheel Sports Co-Founder Ruth Zukerman, who is actively involved with the company as creative director, said, “I am so excited to welcome Sarah to Flywheel. Her energy and passion for our team and our riders are just the right recipe to help us take our business to the next level.”
In her new role, Flywheel’s CEO will be based out of the company’s headquarters in the flatiron district of New York.
Photos courtesy Flywheel
