FlexIt, the online fitness training platform, named Jason Terry as its first head of athletic performance. The nineteen-year NBA veteran’s playing career included time with the Atlanta Hawks, Dallas Mavericks, Boston Celtics, Brooklyn Nets, Houston Rockets, and the Milwaukee Bucks.

The 2011 NBA Champion currently serves as head coach of the Denver Nuggets G League affiliate team, the Grand Rapids Gold.

Terry ‘s experience as a coach and player will provide insight into FlexIt’s offerings for athletic conditioning. Terry will also create outreach programs to engage with professional sports teams, youth sports organizations and local community causes.

The company also added the Denver Nuggets G League affiliate team Grand Rapids Gold’s ownership as an investor as well as other NBA front-office executives and administrators. FlexIt has been involved in activations and partnerships with NBA players including Brook Lopez, Juwan Morgan, Mitchell Robinson, and Georges Niang. FlexIt’s current investors include an owner of the Milwaukee Bucks among other NBA-affiliated investors.

“I know from personal experience how important fitness is,” said Terry. “Not just in terms of getting your reps in but in terms of surrounding yourself with the right people, the right resources, the right plan. FlexIt is creating a new platform for everyone, not just professional athletes, to access those resources. As a player and as a coach, I know how much that can mean, and I’m proud to be a part of FlexIt’s mission.”

“We’re so excited to welcome Jason to our team,” said Austin Cohen, Flexit CEO and founder. “Not just because we’re such big fans, but because his passion for fitness rivals our own. He understands our mission here, and together we’re going to change the game.”

Justin Turetsky, FlexIt’s COO, noted, “We have always seen Jason Terry being the next big name in the NBA to do big things post his playing career—excited to help the Jet expand deeper into fitness tech and wellness to align with the causes he is already passionate about.”

Photo courtesy FlexIt