FlexIt, the pay as you go gym app that enables users to work out where and when they want, on Monday announced a partnership with NormaTec, a company that specializes in compression recovery technology for athletes, to promote education and access to post-workout recovery.
As part of this initiative, FlexIt and NormaTec will offer recovery rooms equipped with NormaTec’s revolutionary technology at select FlexIt-powered gyms, fitness facilities, co-working spaces and clinics.
“FlexIt and NormaTec are committed to highlighting the importance of recovery. This partnership will raise awareness of the latest technology in the recovery space, underscore the value of recovery and make accessing recovery technology in workout environments achievable,” said Austin Cohen, CEO and founder of FlexIt. “We are extremely proud to work alongside NormaTec and its advanced recovery systems and are excited to see consumers utilizing the units in FlexIt recovery rooms. Through this partnership our users will continue to be able to personalize their fitness experiences, from workout all the way through recovery.”
NormaTec’s line of recovery systems serve as a key source of recovery to elite athletes, coaches, and trainers across the nation. Its mission is to integrate recovery into every athlete’s training program. The NormaTec PULSE Series Recovery Systems use compressed air to massage limbs, mobilize fluid, and speed recovery, while helping athletes to recover faster between training and after performance. FlexIt and NormaTec are also excited to explore other initiatives that will help to grow the recovery room experience at FlexIt club partner locations.
“We are looking forward to working with FlexIt and aligning our missions to encourage users to integrate recovery into their workouts,” said Shawn Beitelspacher, vice president of sales at NormaTec. “Our hope is that this partnership will help drive attention to the importance of recovery in the fitness space and to help more people gain access to the benefits of NormaTec’s recovery technology.”