Fleet Feet Sees 16.5% Q3 Revenue Gain

Fleet Feet, Inc.'s third quarter marked the best quarter in the company’s 32-year history, with retail sales totaling $24.8 million, up 16.5% over third quarter 2007. Year-to-date sales were up 17.8% through September 2008, with $67.5 million in revenue compared to $57.3 million through September 2007. Comps increased 14% year-to-date over 2007.


“Our year-to-date results are tied directly to our local franchise owner’s ability to acquire new customers and deliver an exceptional experience in the stores,” said Jeff Phillips, president of Fleet Feet, Inc.  “On the operational side we have battened down the hatches on financial and inventory management. Our initiatives are focused on driving up revenue and gross profit, while analyzing the effectiveness of every expense and improving the bottom line,” Phillips added.


Eight new franchised locations have opened this year, one existing retail location was converted to a Fleet Feet Sports store, and nine stores have transitioned ownership.  A new store opening in Schererville, IN and an ownership transition in Pleasant Hill, CA are slated for later this year.  Currently there are 90 Fleet Feet Sports locations nationwide. 


This highly successful quarter could be the result of Fleet Feet’s corporate restructuring earlier this year. In April of this year, the company restructured its business to facilitate the best use of resources to support franchises and manage current and future growth by refining the responsibilities of three key employees.

 

The Director of New Franchise Development with given the responsibility of managing new franchise candidates through the store opening process and their first two years in operation, the VP of Business Development was oversees the franchisee recruiting and selection process and continue to drive FIT initiatives, and the Director of Franchise Operations focuses on supporting the continued growth and profitability of fast growing and maturing stores. 

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Fleet Feet Sees 16.5% Q3 Revenue Gain

Fleet Feet, Inc.’s third quarter marked the best quarter in the company’s 32-year history, with retail sales totaling $24.8 million, up 16.5% over third quarter 2007. Year to date sales are up 17.8% through September 2008, with $67.5 million in revenue compared to $57.3 million through September 2007. Comps increased 14% year-to-date over 2007.


“Our year-to-date results are tied directly to our local franchise owner’s ability to acquire new customers and deliver an exceptional experience in the stores,” said Jeff Phillips, president of Fleet Feet, Inc.  “On the operational side we have battened down the hatches on financial and inventory management. Our initiatives are focused on driving up revenue and gross profit, while analyzing the effectiveness of every expense and improving the bottom line,” Phillips added.


Eight new franchised locations have opened this year, one existing retail location was converted to a Fleet Feet Sports store, and nine stores have transitioned ownership.  A new store opening in Schererville, IN and an ownership transition in Pleasant Hill, CA are slated for later this year. Currently there are 90 Fleet Feet Sports locations nationwide. 

 

About The Author

Thomas J. Ryan

Thomas J. Ryan Senior Business Editor | SGB Media tryan@sgbonline.com | 917.375.4699

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