Fleet Feet, Incorporated added its 79th location with the opening of Fleet Feet Sports Baton Rouge. With existing franchises in 32 states plus the District of Columbia, the Baton Rouge store represents the company’s first franchise in the state of Louisiana.

Like all Fleet Feet Sports stores, the Baton Rouge franchise is locally owned and operated. Michelle and Francis Mayer, both Louisiana natives and long-time Baton Rouge residents, bring backgrounds in fitness and business to their new venture. They will offer the Baton Rouge market the technical product selection, knowledgeable advice, and dedication to customer service for which Fleet Feet Sports is known throughout the country.

According to Fleet Feet, Incorporated VP for Business Development Luke Rowe, “Fleet Feet Sports Baton Rouge will become a destination for runners and walkers throughout the region who are looking for the best product and the best fit to meet their individual needs.”