Fleet Feet announced the launch of its revamped customer rewards program in conjunction with a new app.
In addition to a traditional spend-and-get purchase-based program, the Fleet Feet Rewards Program allows customers to earn “Miles” to redeem for running trips, race entries, branded apparel and gear, and other running-related items.
“We wanted the rewards and opportunities customers could earn to include offerings both nationally and locally that would excite, inspire, or delight,” said Ben Cooke, vice president of operations for Fleet Feet.
Through the app, customers create an account and select their local Fleet Feet as their home store for access to local offers and special events. Customers can also link their account to their Strava or Garmin profile, and accrue Reward “Miles” for the physical miles logged from running or walking. Customers earn additional “Miles” specifically through engagement on Fleet Feet’s social media channels, checking in at store training runs, or by attending local in-store special events.
Added Cooke. “The app and program allows us for the first time in brand history to recognize and reward our customers based on how they both choose to shop and engage with us, making this program truly customer-centric.”
Customers accumulate “points” on purchases from any Fleet Feet store or online at fleetfeet.com. Every dollar spent creates one “point.” For every 150 points accrued, customers earn a fifteen dollar reward for redemption at any Fleet Feet location and at fleetfeet.com.
The Fleet Feet app also features both a journal tab and events tab, where customers can browse the latest blog posts, search for upcoming fun runs or training sessions, access exclusive content, and answer trivia questions for additional “Miles.” App users have the opportunity to enter the sweepstakes offerings to both the Leadville Trail 100 Run and the Chicago Marathon through April 20 and June 19, respectively, by redeeming 50 accrued “Miles” apiece.
As of Feb. 25, almost all Fleet Feet locations have rolled out the Fleet Feet Rewards Program locally.
Fleet Feet has 176 locations in 37 states.
