Fleet Feet announced the debut launch of a limited-edition Thanksgiving and Turkey Trot-themed running shoe completed in collaboration with Brooks Running as well as a sweepstakes campaign.
The special edition Ghost 12, dubbed “The Gobbler” by Fleet Feet, launches in-store exclusively at Fleet Feet on Nov. 1, and is one of only a handful of running shoes made to celebrate what has become the most popular road running day in the U.S., according to Running U.S.A,. which tracks road racing trends.
“Every Thanksgiving, our stores take part in Turkey Trots across the country. To now have a special product inspired by the creative ideas from our in-house marketing team, designed in partnership with Brooks, and then delivered to our customers in time for the biggest running day in the U.S., feels like the perfect addition to a time-honored tradition,” said Brent Hollowell, chief marketing officer of Fleet Feet. “We hope the Gobbler makes that annual Turkey Trot just a little more special and memorable for all of the families, friends, and communities running together.”
Taking design inspiration from the Thanksgiving season and the annual races that take place across the country during the holiday, this special edition shoe features a fall color scheme with hints of a Fleet Feet original Turkey Trot logo and design, incorporated into Brooks’ best-selling Ghost 12 model. “The Gobbler” will retail for $130 and will be available online at fleetfeet.com and in select Fleet Feet stores.
Ahead of the launch, customers can enter a sweepstakes through the Fleet Feet Rewards App for a grand prize of one pair of the special edition shoes as well as a private chef-prepared “Friendsgiving” dinner for up to 10 people. To enter, customers must download the Fleet Feet Rewards app from the iTunes store and follow the instructions. Fleet Feet will draw a winner Nov. 1, and customers have up until Oct. 31 at 11:59 p.m. EST to enter.