Fjällräven has reportedly launched Fjällräven Pre-Loved, a peer-to-peer resale marketplace where U.S. customers can buy and sell second-hand Fjällräven apparel, bags and gear.
The company said in a media release that the new platform “gives a second life to Fjällräven products while aligning with its brand’sanding mission to reduce waste and promote circularity within the outdoor and apparel industries.”
“Since 1960 Fjällräven has believed in creating products built to last with sustainability, durability, and timeless design,” said Nathan Dopp, CEO Americas, Fjällräven. “Our commitment to sustainability is not just about minimizing our impact today, but about ensuring that our products continue to serve a purpose for generations to come. Resale is a natural extension of this philosophy. By encouraging the resale of pre-loved items, we reduce waste, conserve resources, and honor the craftsmanship that goes into every Fjällräven piece. It’s not just about making less; it’s about making better and making it last.”
The company said its sustainability efforts have long been at the core of Fjällräven’s identity, with a design philosophy that prioritizes functionality, durability, and timeless appeal.
“The launch of Fjällräven Pre-Loved is a natural evolution of these values, enabling customers to continue their outdoor adventures while minimizing their environmental impact,” the company said in the media release.
Fjällräven said it has made significant progress in its sustainability efforts, with increased product repairs. In 2023, the brand reportedly repaired 8,531 items, up from 3,556 in 2021, minimizing its environmental footprint.
Image courtesy Fjällräven
