Swedish outdoor brand Fjällräven added key investments to its support and management teams to cater to the brand’s expanding outdoor specialty account base. The appointments of Seth Quackenbush as specialty account sales manager and the addition of Mountain Source sales agency to the Rocky Mountain region will address aspects of Fjällräven’s commitment to grow and support this channel.
These appointments also allow Crystal Haselton to assume the key account manager role for the brand, focusing her time to grow and manage the interface between specialty and larger format accounts. Quackenbush and Haselton will report directly to Nathan Dopp, president at Fjällräven North America.
Additional investments are being planned as Fjällräven prepares to meet demands of strong holiday and early 2017 forecasts. “We continue to see strong brand momentum in North America and we are excited to welcome Seth and the Mountain Source team to the Fjällräven family as we head into our priority sales season,” said Nathan Dopp, president of Fjällräven North America.
Quackenbush is a veteran of the action sports and outdoor industries and most recently served as the global sales and marketing director at Proof Eyewear. In this role, Seth oversaw all sales and distribution initiatives across domestic and international markets. Seth brings additional experience from past positions at Nitro Snowboards & L1 Outerwear, Ride Snowboards and K2 Sports, where he served as national sales director, assistant sales manager and customer service manager, respectively.
“The product, passion and drive for excellence at Fjällräven are second to none. I am incredibly proud to join this talented team and continue to grow the brand’s strong base of specialty dealers,” said Quackenbush.
Mountain Source is a sales group that represents a roster of outdoor brands to over 450 active retail accounts throughout the Rocky Mountains region. Mountain Source’s team of sales professionals will support Fjällräven’s North American expansion in Colorado, Montana, Utah, Wyoming and Southeast Idaho, while upholding the brand’s commitment to providing customer service to its specialty retail account base.
“We foresee a tremendous opportunity for growth in our Rocky Mountain territory,” added RJ Guiney, managing partner at Mountain Source. “Fjällräven is an iconic brand with a rich European heritage that demonstrates untouchable functionality, durability and dependability, and we enthusiastically welcome them to our portfolio.”
Fjällräven has presence in more than 30 countries worldwide.
