Fitter International, a leading distributor and manufacturer of balance and fitness products, is pleased to announce the appointment of Kelly Lorincz as the new Director of Sales and Marketing, effective January 2nd, 2003.

Lorincz, formerly of Enmax Energy and Southam Publishing, brings a wealth of knowledge and experience to Fitter, specifically in the areas of corporate sales and service, strategic planning and business development.

“FitterfirstÂ’s recent successful launch of the “Classic” retail line is one of many ways we are listening and responding to our customers needs,” said Lorincz. ” As a trusted leader for over 18 years, it is very rewarding to see our products so well received by consumers, and to have such tremendous support from our retail and professional partners. Now that our retailer program is running full steam ahead, more people can enjoy the benefits of FitterfirstÂ’s products. We are excited to work with our new and valued customers in 2003,” adds Lorincz.