FitFlop secured a five-year $30 million revolving credit facility from London-based Aurelius Finance Company, an independent secured lender providing asset-based financing solutions to the UK and European companies to support long-term growth.

Established by Marcia Kilgore in 2007, Fitflop is a mass wellness brand offering sandals, sneakers, shoes, boots, and select apparel items. It sells its products to retail outlets across 60 countries and its Asian retail network.

“Fitflop’s successful turnaround is a result of the management team’s strong leadership and resounding resilience in challenging times. Aurelius Finance Company was pleased to have played a significant role in supporting the company throughout this period by providing flexible financing and establishing a bespoke facility tailored to its capital requirements,” commented Karun Dhir, managing director of Aurelius Finance.

“Aurelius Finance Company is relationship-driven. We focus on taking the time to understand our client’s needs and supporting them in achieving their objectives. This new facility has been designed to provide the company with the means to target further growth as the Fitflop management team seeks to capitalize on the opportunity their strategic transformation has opened,” added Dhir.

“This funding with Aurelius represents a tremendous show of confidence in the growing strength and resilience of our progressive brand. It’s now time to put the money to work and accelerate our ambitious growth plans,” commented Gianni Georgiades, chief executive officer of FitFlop.