FitFlop, the ergonomic and wellness footwear brand, announced it opened its first U.S. store in the SoHo neighborhood in New York City.
The new 802-square-foot store, located at 107 Mercer Street, marks the beginning of the company’s expansion plans in the U.S.
FitFlop CEO Gianni Georgiades said, “This is a definitive movement in the history of our brand as a new chapter begins with the opening of our first standalone store in the region and the first in the world with our new retail concept. The store in Mercer Street is our own little slice of New York and signifies our intent on bringing our vision to the U.S.”
Photo courtesy FitFlop
