FitFighter, Inc., the maker of the FitFighter Steelhose free weights, announced it raised $2.5 million in a seed round investment to build on its salesforce, expand gym programs and military training, advance product design, and accelerate production.
The funding round was led by Jennus Innovation and anchored by Abraham Trust, adding to the initial investment from Daniel Lubetzky representing Equilibra Ventures.
FitFighter established its strength system with the military and public safety markets, including fire and police departments, boutique and franchise gyms including CrossFit, F45 and Anytime Fitness and retailers and distributors including Dicks Sporting Goods, Perform Better and QVC.