Fitbit turned its attention to corporate wellness, launching the Fitbit Group Health, which brings together the offerings Fitbit provides to corporate wellness partners, weight management leaders, insurers and clinical researchers. The company is also introducing Wellness Insighter, a new service that helps corporate wellness leaders validate corporate wellness investments with data that can be compared against that of industry peers.
Fitbit Group Health will bring the corporate wellness business and the company’s additional population health channels together under one umbrella.
“The launch of Fitbit Group Health is a natural evolution for us, given our success in the corporate wellness category. It positions the company to integrate more deeply into the population health space,” said Woody Scal, Fitbit Chief Business Officer. “With corporate wellness, we’ve already shown that our connected platform can drive higher engagement and better health behaviors in companies and communities. With that experience under our belts, we’ve already begun expanding the reach of our technology through other channels, such as health plans.”
Fitbit Group Health provides software and services across four categories: Corporate Wellness, Weight Management, Insurance and Health Research.
As a big name in the connected health and fitness market, Fitbit has driven dedicated energy toward corporate wellness programs over the last six years with the corporate wellness offering now adopted by more than 70 of the Fortune 500.
“We began our partnership with Fitbit last year and offered Fitbit devices to over 340,000 team members to help increase their activity levels,” said Cara McNulty, Senior Director and Head of Population Health & Team Member Wellness at Target Corporation. “Our wellness program, which promoted some healthy competition in a company-wide step challenge, motivated our team members to move more and live healthier lifestyles, resulting in our top teams donating over $1,000,000 to local wellness non-profits of their choice.”
