Fitbit (NYSE: FIT), a leader in the connected health and fitness market, joined the New York Road Runners for a two-year partnership designed to provide runners of all levels with relevant data, inspiration and guidance to reach their goals at the TCS New York City Marathon.
The association between Fitbit, the first-ever official fitness tracker partner of the race, and the largest marathon in the world extends beyond race day, encouraging runners to participate in enriching community-building activities and to use Fitbit’s platform of activity trackers and mobile tools to perform at their personal best.
“At Fitbit, we’re all about inspiring people to reach their health and fitness goals – whether that’s shaving a few minutes from a marathon personal best or running in their very first race,” said Tim Rosa, VP of global marketing at Fitbit. “By joining forces with the largest marathon in the world, we’re going to help even more people by giving them meaningful tools and motivation to do their best. Today’s news is just the beginning as we work to deepen our partnership with the New York Road Runners organization.”
“We are excited to welcome Fitbit as a partner of New York Road Runners, and the official fitness tracker for the TCS New York City Marathon,” said Sarah Cummins, head of business development and strategic partnerships at New York Road Runners. “Fitbit’s track record of helping people lead healthier more active lives makes them a great new partner to our community. With Fitbit’s help, we’ll further carry out our mission of helping and inspiring people through running.”
