Fitbench added two sales leaders to its team—Mike Meluch, director of sales and national accounts, and Matt Hennessey, national dealer sales manager responsible for commercial and consumer sales.
“We’re coming out swinging in 2023 and are really excited to add Mike and Matt to our team of all-stars,” said Brian Weaver, VP sales. “With their industry experience at innovative companies and their broad relationship networks, we anticipate great things as they further expand the growth of Fitbench throughout North America.”
Mike Meluch, shown top right, based in Chicago, was the national sales manager at TRX Training and the territory manager at Free Motion Fitness. A former owner of boutique fitness centers, he founded Coop Gym in Chicago in the niche market of semi-private personal training sessions. He also designed and directed goPerformance and Fitness in Chicago, a 10,000-square-foot training facility that grew to 500 members. His first venture, Cutting Edge Fitness Chicago, was one of the first one-on-one training facilities in the city in 1996.
Matt Hennessey, a 31-year fitness industry veteran, shown bottom right, joins Fitbench from Echelon Fitness Multimedia, LLC, where he was the East Coast territory manager and the top revenue producer on the commercial/specialty team in 2021 and 2022. Before that, he spent 12 years at Octane Fitness, most recently as the East Coast commercial manager, where he was salesman of the year in 2015 and 2019. Hennessey also worked as regional sales manager/commercial sales territory manager at Total Fitness, overseeing B2B sales and managing retail stores.
Photos courtesy Fitbench
