Fishpond, Inc. has hired Jamie Lyle and Alex Ramirez as sales reps to cover four western states and Ruben Breitkreutz, Stéphane Pelchat and Bob McKenzie to serve its dealers in Canada.

Lyle and Ramirez run Outdoor Specialty Products and represent Sage, Redington, and RIO in addition to fishpond in the fly fishing space for California, Arizona, Hawaii and Nevada.

“We know the quality of the people behind fishpond and their commitment to design innovation, quality product, reliable supply, and resource stewardship, so we are excited to be working with such an innovative and authentic brand,” says Jamie Lyle.

Ruben Breitkreutz will represent fishpond in British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, and the Northwest Territories. Agence Pelchat, lead by Stéphane, with help from Chris Leger, will manage fishpond for Quebec, New Brunswick, Nova Scotia, and Newfoundland. Bob McKenzie will represent fishpond in Ontario.

“Adding quality reps with years of experience in the fly fishing industry in these key regions will help grow the fishpond brand to an expanded audience,” says fishpond co-owner Will Kurtz.

Based in Denver, CO, Fishpond makes fly-fishing and outdoor travel gear and accessories.