Fishhound.com, the Web's most comprehensive provider of real-time fishing reports delivered by professional anglers, licensed guides and charter captains, announced today that it has exceeded 100,000 fans on its Facebook fan page. In less than six months, the company has built a social media reach that exceeds 6 million monthly views and anticipates doubling this before the end of 2011.
“Our social media strategy is designed to attract a highly targeted audience of anglers that has enabled Fishhound to create a community of like-mindedness previously unseen in the recreational fishing industry,” said Rick Patri, Fishhound's vice president, operations. “It's become a giant multi-channel marketing machine that will allow our Pro Staff and advertising partners to reach a massive audience of potential customers in literally seconds. There's really not a better option for a company spending advertising dollars in this space.”
“Rick's team has done a great job of building a massive audience of outdoor enthusiasts and creating unique programs for brands to interact with this audience,” said Richard Marks, Fishhound's CEO. “Our beta-tests of these programs resulted in immediate & significant benefits for the brands who participated in testing, so it'll be exciting to watch the roll-out of these programs over the next couple of months.”
Fishhound.com is the world's leading provider of real-time fishing reports delivered directly to anglers by a pro staff of professional anglers, licensed guides and boat captains who are on the water every single day. Fishhound provides coverage on thousands of waters across North America and supplies reports that equip anglers with the decision-making tools necessary to help them determine where to go, when to go and what to throw, when they go fishing. A free Fishhound membership comes loaded with interactive maps, GPS coordinates, mobile apps, your own personal dashboard, catch log and more.
