Fish Monkey/Hunt Monkey announced the internal promotion of Russ Means following the recent expansion of its management team. Formerly the pro staff manager for both brands, Means assumes the director of operations role.
In this newly created role, Means is responsible for managing business operations, with founder Tim Mossberg focused on sales, marketing and product development.
“I’m very excited to have Russ join the team full time,” Mossberg said. “His hands-on knowledge of the brands will help propel the company to the next level, and his commitment to customer service is also second to none.”
“I joined Fish Monkey in 2018 and have enjoyed watching the brand grow from a start-up to what has become one of the most well-known and well-respected brands in all of fishing,” he said. “I’m also excited with the opportunities for the Hunt Monkey brand as we see that poised to have similar success in the hunting and outdoor markets as Fish Monkey has enjoyed in the fishing and boating world. In today’s challenging market environments, I look forward to helping each brand reach their full potential in their respective segments.”
