Fischer Sports, a family-owned, global leader and supplier of snow sports products, has hired Roff Carter, a long time hardgoods rep living in Truckee, CA, to service the greater California region for Fischer Alpine skis, boots, bindings and accessories.

“We are thrilled to be working with Roff,” says Tyler Beck, Alpine national sales manager for Fischer Sports. “His depth of knowledge and dedication to the retailers in this region is going to be a tremendous asset to us.”

Roff has worked with Marker, Nordica and most recently Rossignol. He currently represents Bolle Eyewear and Goggles and Serengeti Eyewear. Roff will travel and handle California, Nevada and the Arizona territory.

“Fischer Sports is a great example of a heritage brand with a complete line up of top quality ski products and accessories,” comments Roff Carter. “I am very excited to be a part of the Fischer family and brand going forward. Fischer has very good energy at the retail and consumer level around their products and technologies.”