Fischer Sports said Jonathan Jay, former senior editor for Ski Magazine, will be taking on the new role as Fischer’s content marketing manager for the U.S.

Jay”s position with the Austrian ski company will allow Fischer to grow its web and on-snow presence through expanded content  generation.

“I am so excited to work for Fischer as the content marketing manager. As the brand approaches its 100th anniversary as the largest independently-owned ski company in the world, it has laid a solid foundation for success going forward. At the same time, the current skis and boots are the best products the brand has ever made. The future is very bright for the Fischer brand as a whole,” said Jay.

Marketing director for Fischer Sports in the U.S., Brian Landrigan noted, “Here at Fischer, we are excited to level up our content strategy, and we believe that hiring Jonathan Jay to the role of content marketing manager will provide the perfect opportunity to grow this part of our brand. We are committed to educating our consumers and the industry at large about our innovative product lines as well as our dedication to social and environmental causes, and having Jonathan Jay on our team is the piece of the puzzle we need to strengthen our brand reach both here in the U.S. and abroad.”