The Finish Line Inc. teamed up with rap artist Rich Homie Quan and Adidas for an exclusive Tubular Shadow colorway release. The retailer will also supply prizes for a sweepstakes sponsored by Motown Records in conjunction with the release of his newest single “Replay.”
“We’re in the middle of an exciting time in retail where style, music and influencers all connect with one another,” said Paul Diehl senior director of content, social and consumer trends at Finish Line. “Each influences the other and we’ve harnessed that concept with our partnership and how it resonates with our customers and their interests.”
As part of the partnership, Quan sports the all-white Tubular Shadows in photos featured on the retailer’s social accounts and in-store displays. On the retailer’s YouTube channel, Quan stars in short video spots with his single “Replay” playing in the background. The sneakers include a superlight and breathable knit upper with textured accents, rope laces and a low-cut design that promotes both style and comfort. The partnership additionally includes participation in a sweepstakes sponsored by Motown Records. Fans have the opportunity to win a signed pair of adidas Tubular Shadows by Quan and Finish Line gift cards worth $1,000, $250 and $100 respectively by streaming and saving “Replay” to their online music collection. The promotion runs through March1.
“What I wear inspires me when I get into the studio – it decides what type of lyrics I’m going to spit each day,” said Quan. “Putting together a fresh outfit with fresh shoes is as good as putting together a fresh track. My style is about more than just looking good; it’s about channeling how I feel and what I create. ”