Athletic retailer The Finish Line Inc. (NASDAQ: FINL) has partnered with Adidas for an exclusive PureBoost footwear release.
“Boost technology has been a huge game-changer for Adidas and a must-have for sneaker collectors,” said Ronnie Jefferson, senior vice president and general merchandising manager at Finish Line. “We are thrilled to be the only athletic retailer to offer PureBoost alongside Adidas and provide our customers with a premium product that aligns with their unique and personal styles.”
The PureBoost features a low cut design with Primeknit fabric on the upper, leather accents on the heel near the Boost sole and three stripes branding on the side. The running silhouette and breathable fabric of the sneaker are aimed at encapsulating both gym and street styles.
Alongside the shoe release, Finish Line has teamed up with Washington Redskins cornerback and Pro Bowl participant Josh Norman for exclusive digital and in-store content, including videos and social media postings.
“My life entails when you look good you feel good – when you feel good, you play good,” said Norman. “The Adidas PureBoost matches up with my dynamic style, making my off-field look clean and unforgettable.”
Photo courtesy Finish Line