The Finish Line now will offer military personnel and their immediate families a 10% discount on purchases made at all Finish Line store locations across America.

This discount offer kicks off in conjunction with Armed Services Day, which is Saturday, May 15, 2004. “With nearly 550 store locations in 46 states, we have Finish Line stores near many military bases,” says Kevin Flynn, senior vice president of marketing for Finish Line. “Finish Line offers the best selection of performance footwear, particularly in the running category, and we want those serving our country to benefit from our great selection.”

The discount is available to military personnel and their immediate families (legal spouse and dependent children only), and includes 10 percent off of in-store purchases. Military employees must be present and must show a valid military employee I.D. badge in order to make a purchase with the discount. Some exclusions may apply. See stores for additional details.