The Finish Line, Inc. announced that through its “Sole Destination”
program, approximately 92,500 pairs of gently used shoes will be
donated to Soles4Souls, a charitable organization that distributes
shoes free of charge to people in need throughout the world.
In addition to collecting the shoes at its 679 retail stores and its
corporate and distribution facilities, Finish Line has matched the
donation of each pair with a $1 corporate contribution to Soles4Souls,
totaling $92,500, to assist the charity with shipping and distribution
costs.
“We are pleased with the results of the 'Sole Destination' program and
sincerely gratified by how generous our customers and employees have been in donating shoes to this effort,” said Finish Line Senior Vice President of Marketing Kevin Flynn. “Still, we set a goal to donate $100,000 and we fell a bit short. More awareness is needed to push us to our goal so that we can help the 300 million people worldwide that Soles4Souls estimates are without shoes today.”
To drive additional awareness and reach the $100,000 donation goaI, Finish Line is launching a campaign on Twitter. Throughout the “Sole Destination” initiative, which began in June, Finish Line has engaged Twitter to keep followers up-to-date on the number of pairs collected as part of the “Sole Destination” program. Beginning today, Nov. 4, through Nov. 15, Finish Line will donate $1 to Soles4Souls for each new Twitter follower up to 7,500 new followers. Visit the Finish Line Twitter page at http://www.twitter.com/theFinishLine. The additional $7,500 donation will allow Finish Line to meet its donation goal of $100,000 to Soles4Souls.
