The Finish Line, Inc. announced a unique digital initiative focused on the needs of female customers in step with the Nike Womens Half Marathon San Francisco on Oct. 19.

The retailers #FNLRunsSF campaign follows the training journeys of eight female fitness gurus, selected from across the country. Leading up to this weekends event, those influencers have shared insights about training techniques for the female athlete including fitness gear suggestions for their followers. The campaign has been supported across all of Finish Lines digital channels.

Our goal for this initiative was to provide the female customer with relevant, timely content in an authentic approach, further supporting our strategy to personalize her experience with Finish Line, said Danielle Quatrochi, vice president of digital at Finish Line. The women featured in the campaign were selected based on their engagement with the Finish Line brand, social media clout and relevant fitness interests.

Key #FNLRunsSF campaign influencers include (caution: user-generated content may contain explicit language):


This month-long effort will be topped off this weekend as we capture their experiences at the marathon, giving our customers the feeling that theyre participating alongside them, added Quatrochi. Fans can engage with these influencers, celebrate the completion of their journeys and check out live updates from Finish Line by following #FNLRunsSF on Twitter and Instagram.

Finish Line hosted a special event marathon kick-off for the #FNLRunsSF campaign at its Del Amo Fashion Center location and later held a virtual run on October 8 where each influencer captured their experiences using the campaign hashtag. Background information about the #FNLRunsSF can be found on Finish Lines blog.