The Finish Line, Inc. and Running Specialty Group (RSG) have launched, an online store and information resource for runners. is a one-stop destination where runners can access advice, hints, tips, and other resources while shopping for the latest and greatest running gear. Based in Boulder, operates side-by-side with the digital arm of the Finish Line, majority owner of RSG.

“The RSG team is committed to offering a broad selection of running gear on,” said Julian Millikan, vice president of digital with RSG. “Runners have a wide variety of product to choose from with almost 1,500 styles on the site today and new products arriving daily. Our experienced buyers are committed to showcasing the best product available.”

Additionally, runners can access hundreds of informative articles that cover a variety of topics. Whether the customer is just starting out or trying to qualify for the Boston Marathon, has information that will help all runners reach their goals. Runners can learn, for instance, how to run farther and faster, prevent injuries and speed recovery, and find inspiration literally to go the extra mile.

As the site evolves, will be the umbrella brand for all local store banners that RSG acquires, including The Running Company banner operating today. will be a partner resource to all retail stores owned by RSG, including a web-based customer loyalty program that will be developed.

“Our outstanding team has taken a vision to build a site worthy of such an iconic domain name and turned it into a reality,” added Millikan. “This is not just another online store. We have built this site as a hub for runners and all of their needs. And we’re not finished. We will continue to improve and innovate to parallel the high-service, high-knowledge experience that exists in our stores.”

“We are excited to see go live as a key part of our overall growth strategy,” said Ken Gart, managing partner of RSG. “Building a national stable of the best specialty running stores will take some time. With this new site, its innovative concept, state-of-the-art technology, and memorable URL, we have a national presence with the flip of a switch. Our customers now have a 24/7 resource to learn about the sport and get the best gear in the market whether there is a store nearby or not. With customers increasingly shopping online, we want to be available through any channel they prefer.”

Finish Line operates, through a venture with Gart Capital Partners, the Running Specialty Group, including 19 specialty running shops in seven states and the District of Columbia under The Running Company banner.