Fila has named Mark Kane to Vice President – Lifestyle Footwear. Mr. Kane will now be responsible for developing a successful global lifestyle footwear range for Fila. His global category responsibilities will include developing classic and vintage styles, and collections with a distinct retro feel with an updated twist. Additionally, he will develop special niche product initiatives. Mr. Kane will work with Fila subsidiaries around the world to improve distribution of Fila lifestyle footwear in their markets and he will play a key role in product design, development, sales and marketing to support the category.
He will report to Mikal Peveto, SVP/Global Footwear at Fila.
Mr. Kane joined Fila in 1992 as Vice President Footwear Marketing where he oversaw Fila's footwear business units.He then transitioned into a more direct role with product development to re-establish Fila's Tennis category.
Mr. Kane also assumed responsibility for the brand's Heritage/Lifestyle category and he led a team that developed Fila's top selling vintage styles.
Prior to joining Fila, Mr. Kane was responsible for the design and development of Champion Footwear as EVP at Phoenix Integrated. Throughout his 30-year career in footwear product development, Mr. Kane has additional experience with BBC International, Body Glove Footwear and Pony, as well as specialty retail footwear experience.
“Mark has been a pioneer in developing Fila's lifestyle category,” said Jon Epstein, CEO of Fila. “It is natural that he should assume this key leadership role. His expertise in product development, sales and marketing combined with his keen business sense will help strengthen Fila's global lifestyle footwear category.”
