Fila Holdings Corp. appointed Fila USA President Todd Klein to take on the newly created role of global brand president, reporting to Fila Holdings. He also joins the board of Fila Luxembourg, a wholly-owned subsidiary of Fila Holdings that oversees Fila’s global trademark in all markets except PRC, Hong Kong SAR and Macao SAR territories.
In addition to his existing responsibilities, Klein is also responsible for the overall operations of the Fila brand, including global product and marketing strategies. The company said Klein brings “visionary leadership, extensive industry experience and an intimate understanding of the Fila brand and organization.
Klein joined Fila USA as president in January 2023 with over 30 years of experience, overseeing diverse teams across numerous markets and regions, including introducing products as Adidas Group’s VP of Advanced Concepts and leading double-digit sustainable growth while directing sports apparel and footwear divisions in the U.S. and Germany. Klein also reportedly steered the rebranding of Reebok as its global sports marketing director.
This new structure marks a milestone in Fila’s 113-year history.
In 2022, Fila announced a five-year “Winning Together” strategy plan to become the “leading authentic sports brand inspired by the style, elegance and passion of its Italian heritage.” Introducing the role of global brand president “is intended to unify and enhance Fila’s global brand and presence and foster a cohesive and superior consumer experience while continuing to invest in accelerating innovation,” said the company in a release.
“At this exciting time for the Fila family, as we continue to make progress in our five-year global strategy, we needed a leader to ensure a sharper and more cohesive vision for Fila and to direct the brand to new heights,” said Keun-ChangYoon, CEO and president of Fila Holdings. “Todd’s extensive industry experience and profound comprehension of Fila’s brand, operations, products, and services make him the ideal person to fill this vital role as Global Brand President.”
“I am honored and excited to take on this broader set of responsibilities within Fila Group to lead our strategy asserting Fila’s position as a premium lifestyle sports brand while upholding our valuable heritage,” said Klein. “We’ll seek to deliver game-changing product innovations and continue to invest in inspirational collaborations. And we’ll reach out to consumers with a consistent brand voice across diverse platforms, leveraging their insights and feedback to more intentionally fuel product creation.”
Image courtesy Fila Holding Corp.
