Fila has entered into a multi-year licensing agreement with PS Brands, LLC for the design and distribution of socks in the United States.
The Fila branded sock line will launch in Spring 2010 and will feature an extensive collection of men's, women's, boy's and girl's athletic-inspired socks as well as a more technical athletic sock line.
“We are thrilled to partner with Fila to develop and distribute a range of socks to complement Fila's apparel and footwear collections,” said Elie Levy, CEO of PS Brands, LLC. “Fila is a premiere global athletic brand and provides distinctive merchandise for today's active consumer. Our Spring 2010 line captures the essence of that competitive spirit and I look forward to work with the team at Fila to strengthen the brand's position in the market.”
PS Brands, LLC is a large private label & branded supplier for major retailers. PS Brands also holds licenses for Coleman® outdoor socks (Men's; Women's) as well as Esprit® Men's Ladies and Children's fashion socks. In addition, the company is a sock licensee for prominent media companies such as Walt Disney; Nickelodeon; DreamWorks; Mattel; among many others.
