Fila said Chairman, Gene Yoon was recognized as an honorary citizen of Biella, Italy, the alpine town where the Fila brand was born.
Originally founded by the Fila brothers nearly one hundred years ago, Fila helped Biella to become known throughout the world for manufacturing rich textiles and superior craftsmanship. In recognition of Mr. Yoon’s contribution to the Fila brand over the last two decades, Biella’s Mayor, Donato Gentile, presented Yoon with the honorary citizenship during a ceremony this morning attended by prominent community members, government officials and special guests at City Hall.
“It is an honor to be recognized by the people of Biella, Italy,” said Gene Yoon, Chairman of Fila. “As we near the 100 year anniversary of the Fila brothers founding of the company, the contributions of the people of Biella throughout the years speak volumes to what the brand has been able to accomplish worldwide. On behalf of all of us who work with the brand today, I can say that not a day goes by without us all reaching back to the heritage of Fila here in Biella for inspiration.”
During his visit to Biella to receive the award and to celebrate this momentous occasion, Yoon will begin discussions with Mayor Gentile about potentially opening a museum here to tell the story of the Fila brand and the region’s rich textile history. He hopes to increase tourism to the city of Biella and to attract those interested in the city’s storied history in the apparel industry.