Fifty 1 Labs, Inc., the sports supplement, sports equipment, and health and wellness industries provider, reported the acquisition of Drago Knives, LLC, a Florida-based company specializing in throwing knives.
Founded by Dragan Zivotic, a former member of the Serbian Army and an expert in knife throwing, Drago Knives intends to contribute to the sports and outdoor equipment sector with its patent-pending design for throwing knives.
The acquisition of Drago Knives, LLC, marks a milestone for Fifty 1 Labs as it expands its portfolio into the “growing market of throwing knives,” an ancient practice with a history that dates back to prehistoric times.
Historically, throwing knives have been used across various cultures for hunting, combat and sport, evolving over centuries into “a popular activity for enthusiasts and professional competitors,” noted Fifty 1 Labs in a release.
Drago Knives, LLC, will distinguish itself in the market with a patent-pending design that enhances the throwing knife experience and allows users to correctly place their fingers and hands on the knife, enabling “quick proficiency in knife throwing—a skill that combines art, sport and precision.” This innovation “honors the traditional aspects of knife throwing and brings a modern twist that appeals to beginners and experienced throwers.”
“We are excited to welcome Drago Knives into the Fifty 1 Labs family. This acquisition aligns with our commitment to providing high-quality, innovative products to our customers,” said Robert Clark, CEO of Fifty 1 Labs, Inc. “Dragan Zivotic’s expertise and passion for knife throwing have led to the creation of a product that we believe will set a new standard in the industry.”
Throwing knives are sold in select sports equipment stores, online retailers and specialty shops across the U.S. and “gaining popularity among a wide range of consumers, from outdoor enthusiasts to professional athletes,” said Fifty 1 Labs, with an “increasing number of competitions and clubs dedicated to knife throwing, indicating a bright future for this segment.”
Fifty 1 Labs, Inc. will leverage its resources and network to “enhance the Drago Knives brand further, expand its distribution channels and introduce the sport of knife throwing to a broader audience.”
