FGX International named Scott Sorensen as director of its Quantum Lifestyle/Sun Brands division. Sorensen will be responsible for the Anarchy, Angel and Gargoyles fashion and action sports brands, as well as several of FGXIs licenses.
Mr. Sorensen spent the last 13 years as the director of marketing and branding for Dragon Optical and brings vast eyewear experience to Quantum Optics. Sorensen was an integral part of the development of Dragon and was responsible for the effective brand positioning and marketing strategies that built the Dragon Optical line brand equity.
“I'm excited to take on this role at FGX International,” said Mr. Sorensen. “The premium brands that Quantum Optics has in its portfolio present a tremendous opportunity at retail by offering high quality styles for a reasonable price. My responsibilities lie in the betterment and the growth of the Quantum Brands and I am looking forward to taking them to the next level. Rick Kornhauser and I share similar beliefs on fully understanding the consumer in order to successfully market our brands.”
FGXI Executive Vice President and Chief Marketing Officer Rick Kornhauser called Sorenson “a tremendous fit” for our Quantum Optics because of his knowledge of eyewear and the Action Sport market. Scott possesses a passion for building brands that we know will lead to accelerated growth of our Quantum Optics business.”
FGX International is a leading designer and marketer of non-prescription reading glasses, sunglasses and costume jewelry with a portfolio of established, well-recognized brands including Foster Grant, Magnivision, Anarchy, Angel and Gargoyles. FGXI also holds licenses from Ironman, Levi Strauss, Field & Stream, Body Glove and C9 by Champion.
