FEW New Zealand, a lifestyle apparel brand with ties to surfing, has lured kiwi Lucy Wildman back to the homeland as its Brand Director.
In the newly created position, Wildman will be responsible for translating the companys vision into concrete marketing initiatives.
“Lucy has a passion for boardsports, seven years working experience within the action sports industry and an innate understanding of New Zealands culture,” said FEW Founder Kena Lucy. “She is a great addition to our team and were looking forward to what she will bring to the company.”
After Wildmans successful two year tenure at FGX International as a brand manager in the action sports division, she will return to New Zealand to work for FEW.
“My move back to New Zealand will ensure that the true roots of the brand remain strongly entrenched in all graphics and image-based collateral,” said Wildman. “Im excited about the opportunity to share a little slice of New Zealand with the U.S. market. Kiwis possess a real passion for art, sports, music and culture. I look forward to exposing the facets of New Zealand to the world.”
Located in Auckland, New Zealand with a U.S. division located on the East Coast, Few has about two dozen U.S. dealers.
