Fera International has hired a bevy of new sales reps as part of a renewed focus on the company's three outdoor apparel brands: FERA skiwear, Meister Sport Knits, and AVUS technical outdoor gear.

The new hires include: Jerry Larsen, formerly with Roffe/Pacific Trail, repping Fera, Meister and AVUS in the Rockies territory; Cathi Whalen repping Fera, Meister and AVUS in the Northwest; Mark Waddle repping AVUS in the Midwest; Marris Kramer repping Fera and Meister in the Northeast; and Pete McEachron repping AVUS in the Northeast.

“These new hires complement the fresh and exciting product we are offering for the 2004-05 season,” said Eric Tung, Executive Vice President of Product Development, “These are reps with not only extensive apparel experience and strong buyer relationships, but also an appreciation and enthusiasm for great product. As Fera celebrates its 25th year in business, we remain focused on our future growth with this team.”