Ski Chick LLC has launched a site for female snowboarders and skiers.
In addition to accessories and clothing, www.skichick.com features
snowboarding and skiing news for women and girls, with a free current
events calendar on women and girls-only clinics and competitions.

The Pouughkeepsie, NY-based firm noted that during the ’05-’06 season, some 49% of the 59 million lift ticket buyers
were women, up 5% from the previous season according to the National
Ski Areas Association. Further, the total dollar sales of
female-related ski goods has grown 64% since the ’01 – ’02 season
according to Leisure Trends Group, a research firm that tracks outdoors
sports.

Company founder Teresa Scanlon said in a statement, “Encouraging women and girls to celebrate their passion
for snow sports is what Ski Chick is all about. Girls are on the
mountain to stay. We’ve found they want to wear fun clothing and hip
accessories that reflect their love of sliding and riding.
Grade-schoolers, hipsters, and even lodge Moms will find that
skichick.com has something for everyone.”