Feetures, a performance sock company, is re-launching their “Pair Up” sales contest this September following a successful debut in 2015. The promotion was developed to provide a fun, innovative incentive for run specialty retailers and associates to improve their customers’ in-store experience by educating them on the importance of wearing performance running socks.
Feetures has streamlined this year’s contest to offer more incentives to retailers and foster closer relationships between stores and their local sales reps. All participating retailers will still compete to sell one pair of performance running socks for every pair of running shoes sold. However, instead of offering prizes to individual store associates, Feetures will award any store who achieves a one-to-one ratio with Feetures socks and swag for all associates. In addition, the eight retailers with the highest sock-to-shoe ratio at month’s end will receive $1,000 for a store party.
“Based on the feedback we received from our 2015 promotion, we’ve updated the program to offer more prizes for retailers and get our sales reps more heavily involved in their stores’ performance,” said Joe Gaither, Feetures’ marketing director. “We’re excited to see how our store associates and sales reps can work together to achieve the common goal of enhancing their customers’ in-store experience.”
The “Pair Up” sales contest will run September 9-23, 2016. Participating retailers can enter individually or in multi-store groups for some friendly competition. Any retailer interested in participating should contact their local sales rep. For more information, visit www.feeturesrunning.com/pairup.
