Feetures, a leader in performance socks, announced a new partnership with Fleet Feet Sports, the leading franchisor of locally owned and operated running stores. The partnership designates Feetures as an official vendor partner of Fleet Feet Sports and the brand’s 170 retail locations in 38 states.
“At Feetures, we have long recognized that Fleet Feet is a great company and an example of an organization that is doing everything right,” says Feetures’ president, Hugh Gaither. “Their franchisees have created some of the best running stores in the country, and we’re thrilled to be aligned with their goals and to support their future growth.”
“Over the past decade, Hugh and the team at Feetures have tirelessly supported our stores and the channel as a whole,” says Joey Pointer, CEO of Fleet Feet Sports. “They continue to focus on ways to grow the sock category, introduce new products that resonate with runners, and create meaningful initiatives that help our stores. We’re excited to now count them now as one of our official vendor partners, and look forward to working with them on programs that drive continued growth.”
As a Fleet Feet Sports official vendor partner, Feetures joins 21 other brands in receiving, among other benefits, enhanced support from Fleet Feet Sports for the development of sales, marketing, and service programs; exclusive staff training and education opportunities at national and regional Fleet Feet Sports events; inclusion into the brand’s national marketing calendar; and promotional opportunities through fleetfeetsports.com, including the brand’s email and social media platforms.
“Over the years, we have developed a strong relationship with many of the Fleet Feet franchisees,” states Dan Gardner, national sales manager for Feetures. “Becoming a vendor partner is essential for our continued growth in run specialty.”
