Feetures shared the results of their second annual “Pair Up” sales promotion. Nearly 50 percent of participating retailers achieved or surpassed the 1-to-1 sock to shoe ratio threshold, and some stores more than quadrupled the national average sock-to-shoe ratio of 0.6.
Feetures developed the sales contest as a way to provide a fun, creative incentive for run specialty retailers and their associates to improve their customers’ in-store experience by educating them on the importance of wearing performance running socks. After a positive 2015 debut, Feetures streamlined the contest based on customer feedback to offer more incentives to retailers. The 2016 program was a success, with 46 percent of participating retailers achieving a 1-to-1 ratio.
“We are thrilled to see the results from this year’s promotion, and were completely blown away by the success of the Grand Prize winners and other participants,” says Joe Gaither, Feetures’ marketing director. “We are inspired by their dedication to educate runners about the importance of performance socks. We believe strongly this is a critical part of the consumer experience in run specialty retail and we continue to try and learn from and transfer knowledge to others.”
Feetures will reward the eight Grand Prize winning retailers who achieved the highest ratio of socks to shoes sold for the period. The eight stores will each receive a $1,000 cash prize to go toward a staff party celebrating the team’s successful results. The winners are: Fleet Feet Cleveland – Pepper Pike; Fleet Feet Gaithersburg; Fleet Feet Roanoke; Fleet Feet Pittsburgh; Fleet Feet Rochester – Armory; A Snail’s Pace Fountain Valley; Fleet Feet Mount Pleasant; and Fleet Feet Round Rock.
An additional 32 participating retailers who achieved a 1-to-1 ratio will receive a Feetures prize pack including socks for the store staff, t-shirts, hats, and other Feetures gear.
